[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.cakb.cz\/prace-s-reklamou\/#Article","mainEntityOfPage":"https:\/\/www.cakb.cz\/prace-s-reklamou\/","headline":"Pr\u00e1ce s reklamou","name":"Pr\u00e1ce s reklamou","description":"Zkus\u00edme si vz\u00edt v\u00fdrobu reklamy na p\u0159\u00edkladu prodejce sportovn\u00edch pot\u0159eb. To je tedy zadavatel a ten chce reklamu pro sv\u016fj obchod. A chce tu nejsnadn\u011bj\u0161\u00ed, vytisknou let\u00e1\u010dky, kter\u00e9 pak p\u0159ijdou do po\u0161tovn\u00edch<a class=\"moretag\" href=\"https:\/\/www.cakb.cz\/prace-s-reklamou\/\">\u010c\u00edst d\u00e1le...<\/a>","datePublished":"2020-09-11","dateModified":"2023-05-05","author":{"@type":"Person","@id":"https:\/\/www.cakb.cz\/author\/#Person","name":"","url":"https:\/\/www.cakb.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/831abbcc684823965c5caa39ae4561083127c8aedfe9e524c6cecc176998c733?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/831abbcc684823965c5caa39ae4561083127c8aedfe9e524c6cecc176998c733?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"cakb.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.cakb.cz\/wp-content\/uploads\/star%C3%A1%20reklama_2.jpg","url":"https:\/\/www.cakb.cz\/wp-content\/uploads\/star%C3%A1%20reklama_2.jpg","height":0,"width":0},"url":"https:\/\/www.cakb.cz\/prace-s-reklamou\/","about":["Slu\u017eby"],"wordCount":404,"articleBody":"        Zkus\u00edme si vz\u00edt v\u00fdrobu reklamy na p\u0159\u00edkladu prodejce sportovn\u00edch pot\u0159eb. To je tedy zadavatel a ten chce reklamu pro sv\u016fj obchod. A chce tu nejsnadn\u011bj\u0161\u00ed, vytisknou let\u00e1\u010dky, kter\u00e9 pak p\u0159ijdou do po\u0161tovn\u00edch schr\u00e1nek, nebo se prost\u011b jen n\u011bkam polo\u017e\u00ed. A chce jich p\u011bt tis\u00edc kus\u016f. Tak\u017ee tento \u010dlov\u011bk, budeme jej i nad\u00e1le naz\u00fdvat zadavatelem nebo z\u00e1kazn\u00edkem, mus\u00ed naj\u00edt n\u011bkoho, kdo mu to v\u0161e za\u0159\u00edd\u00ed. Nem\u00e1 na to ani \u010das ani kapacity, aby si to ud\u011blal s\u00e1m. Nu\u017ee bere telefon a vol\u00e1 jednu z nejlep\u0161\u00edch reklamn\u00edch agentur v republice, a to reklamn\u00ed agenturu Ostrava imperialmedia.cz. Nyn\u00ed tedy prvn\u00ed \u010dlov\u011bk zved\u00e1 telefon a poslechne si p\u0159\u00e1n\u00ed zadavatele. S detaily, jak m\u00e1 reklama vypadat, jej p\u0159ed\u00e1v\u00e1 technikovi \u010d\u00edslo jedna, kter\u00fd\u017eto jej vyslechne i s n\u00e1vrhem. Tento technik v\u011bt\u0161inou b\u00fdv\u00e1 grafik a ten pak zpracuje celou reklamu tak, aby byla graficky spr\u00e1vn\u00e1 a aby byla p\u0159edev\u0161\u00edm p\u0159ita\u017eliv\u00e1. Nebudu zde rozeb\u00edrat del\u0161\u00ed spolupr\u00e1ci t\u011bch dvou, proto\u017ee grafik pos\u00edl\u00e1 vzorek klientovi a ti dva jej spolu vypracuj\u00ed k dokonalosti. N\u00e1sledn\u011b p\u0159ich\u00e1z\u00ed pas\u00e1\u017e tisku. Grafik pos\u00edl\u00e1 n\u00e1vrh do tisk\u00e1rny, kde po\u010det lid\u00ed odhadnou ji\u017e nelze. Z\u00e1le\u017e\u00ed, jak je tisk\u00e1rna automatizovan\u00e1, kolik zam\u011bstnanc\u016f, tedy jen t\u011bch \u0159adov\u00fdch se star\u00e1 o to, aby byl tisk v po\u0159\u00e1dku plus v\u00fdstupn\u00ed kontrola. Kdy\u017e je pak v\u0161e hotovo kontroluje se v\u0161e znova je\u0161t\u011b jednou v agentu\u0159e a teprve pak jde z\u00e1silka s let\u00e1\u010dky zadavateli, nep\u0159ijede-li si pro ni s\u00e1m. Ale to je\u0161t\u011b st\u00e1le nen\u00ed konec, proto\u017ee zadavatel je asi t\u011b\u017eko nech\u00e1 le\u017eet na stole. Ten si mus\u00ed sehnat distributora, neza\u0159\u00eddil-li si jej ji\u017e p\u0159\u00edmo u reklamn\u00ed agentury Ostrava. Tak\u017ee let\u00e1\u010dky putuj\u00ed k distributorovi, kter\u00fd je v\u011bt\u0161inou nerozn\u00e1\u0161\u00ed s\u00e1m, ale m\u00e1 na to sv\u00e9 lidi a ten reklamy mezi n\u011b rozd\u011bl\u00ed. A t\u00edm se p\u0159es distributory dost\u00e1v\u00e1 v\u00fdrobek do c\u00edlov\u00e9 stanice, kam pat\u0159\u00ed. Tak\u017ee vid\u00edte, \u017ee na t\u00e9to oby\u010dejn\u00e9 reklam\u011b se u\u017eiv\u00ed zhruba kolem deseti a a\u017e dvaceti lid\u00ed.                                                                                                                                                                                                                                                                                                                                                                                           4.2\/5 - (11 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Pr\u00e1ce s reklamou","item":"https:\/\/www.cakb.cz\/prace-s-reklamou\/#breadcrumbitem"}]}]